:root{--ink:#202422;--muted:#686d68;--paper:#e6ded0;--paper2:#d8cdbc;--panel:#cbbca8;--dark:#18201e;--dark2:#26302c;--accent:#9c5c37;--gold:#c49a62;--line:rgba(31,35,34,.18);--shadow:0 18px 55px rgba(39,32,22,.13)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Georgia,'Times New Roman',serif;line-height:1.72;font-size:18px}.wrap{width:min(1180px,calc(100% - 42px));margin:auto}.prose-wide{width:min(790px,100%);margin-left:auto;margin-right:auto}.prose{max-width:690px}p{margin:0 0 1.15em}h1,h2,h3{font-family:ui-sans-serif,system-ui,-apple-system,'Segoe UI',sans-serif;letter-spacing:-.035em;line-height:1.05;margin:0 0 .65em}h1{font-size:clamp(3.2rem,8vw,6.8rem);font-weight:760}h2{font-size:clamp(2.25rem,5vw,4.2rem);font-weight:740}h3{font-size:clamp(1.55rem,3vw,2.2rem)}strong{font-weight:700}.topbar{position:sticky;top:0;z-index:30;background:rgba(230,222,208,.94);backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}.nav{height:70px;display:flex;align-items:center;justify-content:space-between;font-family:ui-sans-serif,system-ui,sans-serif;font-size:14px}.brand{display:flex;align-items:center;gap:11px;color:inherit;text-decoration:none;font-weight:700}.sigil{width:31px;height:31px;border:1px solid currentColor;border-radius:50%;display:grid;place-items:center;font-family:Georgia,serif;font-style:italic}.nav-side{display:flex;align-items:center;gap:22px;color:var(--muted)}.nav-side a{color:var(--ink);text-decoration:none;border-bottom:1px solid currentColor}.opening{padding:11vh 0 12vh}.opening .lead{font-size:clamp(1.4rem,2.5vw,2rem);line-height:1.48;color:#303633}.kicker{font-family:ui-sans-serif,system-ui,sans-serif;text-transform:uppercase;letter-spacing:.14em;font-size:12px;font-weight:750;color:var(--accent);margin-bottom:1.5rem}.story-band{background:var(--dark);color:#f4efe4;padding:11vh 0}.story-grid{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(320px,.88fr);gap:7vw;align-items:start}.story-band h2{color:#fffaf0}.story-band p{color:#d9d9d0}.visual-stack{position:sticky;top:100px}.proof-shot{display:block;padding:0;border:0;background:none;width:100%;cursor:zoom-in;border-radius:16px;overflow:hidden;box-shadow:0 24px 60px rgba(0,0,0,.25)}.proof-shot img{display:block;width:100%;height:auto}.proof-shot.small{margin-top:18px}.metric-row{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:16px 0}.metric-row div{background:#29332f;padding:14px 12px;border-radius:12px}.metric-row strong{display:block;font:700 1.45rem ui-sans-serif,system-ui,sans-serif;color:#fff}.metric-row span{font:12px ui-sans-serif,system-ui,sans-serif;color:#adb7b1}.caption{font-size:13px!important;color:#8e9a93!important;font-family:ui-sans-serif,system-ui,sans-serif;margin-top:12px}.chapter,.ambition,.international{padding:12vh 0;background:var(--paper)}.beat{font-size:clamp(1.35rem,2.5vw,1.9rem);line-height:1.55;margin:2em 0 0;padding-left:26px;border-left:3px solid var(--accent)}.case-section{padding:12vh 0;background:var(--paper2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.case-copy{margin-bottom:7vh}.evidence-flow{width:min(1000px,100%);margin:0 auto 9vh}.evidence-label{display:flex;gap:14px;align-items:center;font-family:ui-sans-serif,system-ui,sans-serif;margin:0 auto 20px;width:min(650px,100%)}.evidence-label span{width:34px;height:34px;border-radius:50%;background:var(--ink);color:white;display:grid;place-items:center;font-weight:700;font-size:13px;flex:0 0 auto}.evidence-label b,.evidence-label small{display:block}.evidence-label small{color:var(--muted);margin-top:2px}.arrow{text-align:center;font-size:26px;color:#9f9688;margin:10px}.chart-card{background:var(--dark);color:white;border-radius:22px;padding:26px 26px 18px;box-shadow:var(--shadow)}.chart-head{display:flex;justify-content:space-between;gap:20px;align-items:flex-start;font-family:ui-sans-serif,system-ui,sans-serif;margin-bottom:12px}.chart-head b,.chart-head span{display:block}.chart-head span{color:#98a29d;font-size:12px;margin-top:3px}.chart-head>strong{font-size:1.3rem;color:#e5bd86}#rankChart{display:block;width:100%;height:auto}.proof-pair{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:18px 0}.proof-pair .proof-shot{background:var(--panel);border:1px solid var(--line);box-shadow:var(--shadow)}.honesty{padding-top:3vh}.pullquote{font-size:clamp(1.35rem,2.4vw,1.9rem);line-height:1.5;padding:25px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin:2em 0}.question{margin-top:2.4em}.author-turn{padding:12vh 0;background:var(--paper2)}.deal{padding:12vh 0}.deal-intro{margin-bottom:5vh}.split-card{width:min(760px,100%);margin:0 auto 6vh;display:grid;grid-template-columns:1fr 1px 1fr;background:var(--dark);color:white;border-radius:24px;padding:38px;box-shadow:var(--shadow)}.split-divider{background:rgba(255,255,255,.18)}.split-main{text-align:center;font-family:ui-sans-serif,system-ui,sans-serif}.split-main span,.split-main small{display:block;color:#acb5b0}.split-main strong{display:block;font-size:clamp(4.5rem,11vw,8rem);line-height:.95;margin:.07em 0;color:#fff}.split-main.secondary strong{color:#d9b17b}.deal-copy{font-size:1.08em}.rights-section{padding:12vh 0;background:#201d1a;color:#f6f0e5}.rights-section .kicker{color:#d6a778}.rights-section h2{font-size:clamp(2.5rem,6vw,5rem);color:#fff}.rights-section p{color:#dfdbd4}.rights-manifesto{margin:3rem 0;padding:1.5rem 0;border-top:1px solid rgba(255,255,255,.2);border-bottom:1px solid rgba(255,255,255,.2)}.rights-manifesto p{font-family:ui-sans-serif,system-ui,sans-serif;font-size:clamp(1.15rem,2vw,1.45rem);margin:.55em 0;color:white}.small-team{padding:11vh 0;background:var(--dark);color:#ece7dc}.small-team h2{color:white}.signature{margin-top:3rem;font-style:italic}.signature span{font-size:.85rem;color:#9da7a1;font-style:normal;font-family:ui-sans-serif,system-ui,sans-serif}.proof-archive{padding:12vh 0;background:#d4c7b5}.archive-head{margin-bottom:5vh}.gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.gallery button{padding:0;border:1px solid var(--line);background:var(--panel);cursor:zoom-in;border-radius:14px;overflow:hidden;text-align:left;box-shadow:0 8px 30px rgba(45,39,31,.06)}.gallery img{width:100%;aspect-ratio:16/9;object-fit:cover;display:block}.gallery span{display:block;padding:12px 14px;font:600 13px ui-sans-serif,system-ui,sans-serif}.contact-section{padding:12vh 0;background:#cbb08d}.contact-section h2{font-size:clamp(3rem,7vw,5.5rem)}.contact-button{display:inline-block;margin-top:1.2rem;padding:16px 22px;background:var(--dark);color:white;text-decoration:none;border-radius:999px;font:700 15px ui-sans-serif,system-ui,sans-serif}footer{background:#111715;color:#88918c;padding:28px 0;font:12px ui-sans-serif,system-ui,sans-serif}footer .wrap{display:flex;justify-content:space-between;gap:20px}.lightbox{position:fixed;inset:0;background:rgba(4,5,5,.91);z-index:99;display:none;align-items:center;justify-content:center;padding:5vw}.lightbox.open{display:flex}.lightbox img{max-width:95vw;max-height:88vh;object-fit:contain;box-shadow:0 20px 80px rgba(0,0,0,.5)}#lightboxClose{position:absolute;right:24px;top:15px;border:0;background:none;color:white;font-size:44px;cursor:pointer}.reveal{opacity:0;transform:translateY(16px);transition:opacity .7s ease,transform .7s ease}.reveal.on{opacity:1;transform:none}.delay{transition-delay:.14s}
@media(max-width:900px){body{font-size:17px}.story-grid{grid-template-columns:1fr}.visual-stack{position:static}.gallery{grid-template-columns:1fr 1fr}.proof-pair{grid-template-columns:1fr}.nav-side span{display:none}.opening{padding-top:8vh}.split-card{padding:26px 18px}.rights-section h2{font-size:clamp(2.1rem,10vw,4rem)}}
@media(max-width:560px){.wrap{width:min(100% - 26px,1180px)}.topbar .nav{height:60px}.brand span:last-child{display:none}.gallery{grid-template-columns:1fr}.metric-row{grid-template-columns:1fr}.split-card{grid-template-columns:1fr}.split-divider{width:100%;height:1px;margin:22px 0}.split-main strong{font-size:5rem}.chart-head{flex-direction:column}.proof-pair{gap:12px}footer .wrap{flex-direction:column}.opening,.chapter,.ambition,.international,.deal,.proof-archive,.contact-section,.story-band,.case-section,.author-turn,.rights-section,.small-team{padding-top:9vh;padding-bottom:9vh}}

.evidence-label.simple{width:min(1000px,100%);margin:0 auto 18px;padding:0;font-family:ui-sans-serif,system-ui,sans-serif}
.evidence-label.simple b{font-size:1rem}.evidence-label.simple small{font-size:.78rem}
.peak-proof{width:min(760px,100%);margin:28px auto 36px}.peak-proof .proof-shot{background:var(--panel);border:1px solid var(--line);box-shadow:var(--shadow)}
.proof-caption{font:600 13px ui-sans-serif,system-ui,sans-serif;color:var(--muted);margin:10px 4px 0;text-align:center}
.revenue-label{margin-top:42px!important}
.revenue-months{align-items:stretch}.revenue-months .proof-shot{display:flex;flex-direction:column}.revenue-months .proof-shot img{flex:1;object-fit:cover}.revenue-months .proof-shot span{display:block;padding:10px 13px;font:700 13px ui-sans-serif,system-ui,sans-serif;color:var(--ink);background:rgba(255,255,255,.16)}